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Sunday, 14 July 2013

Now That You Started Making Videos Here’s How To Get More Views on YouTube

It feels so amazing to know that I have inspired many of you guys to start a YouTube Channel. I’m really pleased to see you stepping outside of your comfort zone and getting in front of the camera or recording video screencasts and uploading them to YouTube.

As a new YouTuber, you’ll need some creative ideas and strategies to get more views on YouTube and grow your audience. The competition is tough so it’s important to make your videos stand out above the others. There are hundreds of hours of video being uploaded to YouTube every minute of the day and we’re all clamoring for attention from the massive influx of viewers visiting the site searching for entertainment and looking for quick fixes to resolve the issues they face in their daily routine of life.

In this post, I’ll cover one of the awesome features you can take advantage of to help you get more YouTube video views and get more YouTube subscribers on your channel.

Keep Up With YouTube’s Changes

The YouTube platform has evolved tremendously in the past few months and they continue to introduce new features to help you with promoting your videos and your channel. One of the key aspects of growing your audience on YouTube is to keep up with the new features they introduce and use them to your advantage. I use Scoop.it to curate content dedicated to all the latest tips, tutorials and announcements from the YouTube Creator’s hub.

For example, the chart below gives you a snapshot of the increase in views on my channel over past 3 years. Each time they made major changes to the channel layout or added new features there is a big spike and increase in YouTube views on my videos. The biggest traffic jumps occurred around the end of 2012 when they updated the channel design and again when the current new Channel One design was introduced at the beginning of 2013.

Get More Views on YouTube

Get More Views On YouTube with InVideo Programming

YouTube doesn’t get all the credit. I had a few tricks up my sleeve too, like making videos in response to your questions and going out of my way to be sure I post topical videos that serve as a resource library for you on topics like WordPress Blogging Tips, Google AdSense, Google Chrome Extensions and of course let’s not forget the obvious one – YouTube.

One of the coolest features that you can implement on your YouTube videos is called Video Annotations. Using annotations make your videos stand out by adding more interest and making your videos look more polished. There are millions of potential viewers who have never encountered annotations before and they’ll impressed and curious enough to click them to see where they lead. For those who are already aware of of annotations, they might be surprised to see that you know how to implement them correctly.

The first kind of annotation I want to introduce you to is InVideo Programming. Watch YouTube Annotations Part 1 How To Use InVideo Programming


In this video I walk you through the process of setting up InVideo programming and here’s what else you’ll learn:
  • Explain the 2 types of InVideo Programming
  • Three places to access the interface for YouTube In-Video Programming
  • Set up the Annotation for your Featured Channel
  • Select from four options for the position of Featured Channel Annotation
  • Set the time you want the Annotation to appear during the video
  • Choose the length of time the Annotation will be displayed
  • Set up the Annotation for your Featured Video
  • Change to a different Featured Video for the Annotation

Brand your channel and get more subscribers with InVideo Programming. You can also target one video that you want to give more attention to or that best represents the quality of the videos on your YouTube channel. In a few weeks, check your YouTube subscriber stats in analytics to see how effective these annotations are. You might find that you need to move them up to an earlier spot in the video or adjust their placement.

I hope you have been inspired to upload a video and experiment with these annotations to see if you can do a better job of getting YouTube views. It makes sense to integrate YouTube in your content marketing strategy as part of a holistic approach to building your authority online.

Earlier I mentioned that some of my friends were inspired to start YouTube channels after hearing me talk about it all the time here and on my podcast. Here are a few that I would like to mention and I hope that you take the time to check out the videos I linked to and subscribe to their channels.

Stay tuned for Part Two in this video series about using Annotations and how to get YouTube Subscribers and views.

Leave a comment here to let me know what you think or if I need to add your name to the list of bloggers who I inspired to start a YouTube channel.

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Tagged as: Annotations, Get more subscribers on YouTube, InVideo Programming


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